Market

Video is undergoing a revolution as new codec technologies, broadband networks and new viewing devices transform the traditionally passive TV experience into a dynamic, increasingly interactive and immersive experience enjoyed anytime over any device. This revolution is spreading into many markets, all of which can benefit from Novafora’s video processor.

New video distribution models have emerged as many companies increasingly deliver movies and video content directly to homes and personal computers via broadband. Consumers are building media libraries composed of hundreds of movies, favorite TV programs and other video content stored on PCs, which are accessible via broadband and can be shared via peer-to-peer. Portable media devices are increasingly popular as people want to view video on the move. Video conferencing is finally taking off as telepresence systems provide a “being there” experience and provide economic benefits from reduced travel and higher collaboration. Security monitoring is another market as online security cams are growing in popularity with faster broadband speeds and new codecs enabling higher picture quality.

These markets – and many others – require video to be delivered via a network to a viewing device or a storage device. This sounds simple, but it is daunting given the issues, including multiple video codecs, network bandwidth limitations and variability, battery life issues, the wide variety of screen sizes and resolutions. Accommodating the unique requirements of each application to ensure that video displays perfectly any where, on any device requires substantial video processing.

Novafora’s video processors with its powerful combination of performance, price, and flexibility of a fully programmable video engine will enable highly effective and competitive solution in these markets.